Innovation Institute

How To Innovate » How to Innovate - Culture

To inspire creativity and unleash its innovation capability, the organisation’s leadership must activate a set of ‘critical behaviours’ that generate a new set of good habits to form the new cultural norm.  Such leadership critical behaviours can be defined in terms of the following principles:

  • expression of the appetite for risk
  • expression of the organisational goals through ‘values and beliefs’ to support idea management activities through shared-assumptions and group norms
  • expression of what is encouraged, discouraged, accepted, or rejected within an organisation (i.e. the culture norm).

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