IKE Institute Privacy Statement

As a professional institute and a membership organisation, IKE Institute is committed to protecting the privacy of individuals and the responsible use of direct and email marketing. Where we ask you to provide certain information by which you can be identified when using this website and other channels, be assured that it will only be used in accordance with this privacy policy notice.

This policy explains how we use and secure personal information you provide to us through this website and other channels. It should be read in conjunction with our Cookies Policy, which provides details of how we use cookies and similar technologies to enable you to browse our website effectively.

The Information We Collect

If you purchase a course and other services from us, communicate with us, or do business with us, this will result in us collecting personal data about you (for example, your name, address, email, and telephone number of business contacts).

We also collect information provided if you fill in a form, complete a survey, etc., which may include contact information, with your consent, for subsequent use for marketing purposes (please see ‘Consent and Marketing’ below). We do not normally collect sensitive personal data. In the event you provide us with any sensitive personal data, we will take extra care to ensure your rights are protected.

Third party sources.

We sometimes collect additional information about actual or prospective members and delegates from third party sources. Most of the time this won’t be personal data (for example, we might obtain information about a company’s business and performance), though on occasion we may receive personal data (such as a person’s work email or telephone number, or details of their role within a business).

How We Use Your Information

We only ever use your personal data with your consent, or to the extent necessary to:

  • Perform duties commensurate with membership of the organisation or attendance at events;
  • Comply with a legal duty;
  • Remember your preferences e.g. if you ask not to receive marketing material, we will keep a record of this, or
  • For our own lawful interests (such as acting on marketing preferences, internal record keeping, market research or to improve our services) provided your rights don’t override these.

We will only use your information for the purpose it was collected for (or for similar/related purposes). For our members, participants and respondents this includes the use of personal data to the extent necessary to perform our contractual obligations (such as administering their client/member accounts and providing them with services).

We will never sell, lease or distribute your personal data or share it with third parties who might use it for their own purposes unless you have given us specific permission e.g. for brokering commercially beneficial introductions. 

IKE Institute engages in research studies, and will undertake surveys and interviews to collect data on a particular area of discovery and investigation. Sometimes, these research studies will be undertaken on behalf of other organisations. All data collected during these research studies will be only shared on an anonymised basis only.

Consent and Marketing

We will not collect and store your personal information unless you have given us your consent to do so. We will clearly explain why we are requesting your data and how it will be used whenever we ask for your consent through a series of privacy notices.

We use personal information (such as email addresses) to market and promote our services to members, prospective members and clients of our newsletters and mailing lists, provided that you have given us consent to do so.

You can opt in to marketing communications via the website, either for specific mailing lists or when joining as a member.

You can choose to ‘opt out’ of IKE Institute e-shots and Newlsetters, including our Brite Innovation Review - quarterly journal - by clicking the ‘unsubscribe’ link at the bottom of our emails.

If you wish to change your contact details or preferences for other marketing such as our IKE Institute Newsletter please email us at info@IKEInstitute.org.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Databases and Data Retention

We use a secure Customer Relationship Management System (CRM) to store and manage your personal information.

We remove most information provided to us by members/ participants as soon as services are ceased, and data will cycle out of backups up to two weeks later. We store logs of outbound emails for up to 30 days after the email is sent.

We will continue to store limited information about the client (including transaction records) for up to seven years for accounting, record keeping and administrative purposes. If we consider there is a need to store records for longer (for example, the transaction has been the subject of a dispute or claim) then we will retain the data for as long as is necessary.

Your Rights

We want to ensure you remain in control of your personal data. Part of this is making sure you understand your legal rights, which (for individuals) are as follows:

  • the right to confirmation as to whether or not we have your personal data and, if we do, to obtain a copy of it (this is known as a subject access request);
  • the right to have inaccurate data rectified; and
  • the right to object to your data being used for marketing or profiling.

If you would like further information on your rights or wish to exercise them, please email info@IKEInstitute.org.

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you want to opt in to communications, and be aware that you do not have to opt in;
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at info@IKEInstitute.org.

Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so. If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you should contact the UK Information Commissioner’s Office, which oversees data protection compliance in the UK. Details of how to do this can be found at www.ico.org.uk.

Links to Other Websites

Our website may contain links to other websites. We do not control those other sites and we cannot be responsible for the content of those sites or for the protection of any information you provide to other sites (which are not governed by this privacy policy). We accept no responsibility or liability for such other websites. You should exercise caution when entering personal information online and look at the privacy statement applicable to the website in question.


If you have any questions about your personal data or this policy then please email us at info@IKEInstitute.org.

Changes to this statement

Our privacy policy may be updated from time to time and the latest version will always appear on the IKE Institute website.

Last modified: 02/05/2022