Workshop: Innovation Hub Development

An Innovation Hub is “short hand” for presenting a capability or a range of capabilities. It could be one or a combination of the following:

• An interactive platform with a virtual and/or physical presence
• A work space, an incubation space, a formation zone, or an R&D centre
• A social network (e.g. Knowledge Networks)
• A branded engagement mechanism   

The Innovation Hub development workshop programme provides a structured and proven process that a knowldge-based organisation can implement successfully.

This workshop will help you to identify clear selling propositions for your target markets, theme and brand your solutions, create effective channels of delivery and develop a go-to-market strategy. You will be equipped with the principles of how to establish an innovation hub to position and package your organisation's capability to develop a sustainable innovation pipeline.

The net impact is greater economic value through more customers, diversified markets, better asset utilization, enriched product/service portfolio and strengthened partnerships. All of which will enable your organiation to underpin its plan for growth.

INNOVATION HUB WORKSHOP WILL HELP YOU TO:

• Identify, visualise and package new offers to take to market
• Develop new productised commercial services
• Provide an effective and efficient route to business development
• Increases revenue generation opportunities
• Achieve better utilisation of assets to deliver efficiency gains
• Strengthen your competitive positioning and build your reputation as an innovation leader

INNOVATION HUB DEVELOPMENT WORKSHOP PROGRAMME:

• Create the New Offer- apply tools and techniques for ideation, validation and selection to create new offerings that aligns with your strengths, USPs and strategic business direction.
• Build the Business Model - develop the business case that could become potential products and services to be offered through the Innovation Hub using a 10-steps canvas.
• Develop the Innovation Hub Structure - present possible implementation plans for the hub including structure, processes, services, engagement and governance.
• Form Team X - identify who is needed in Team –X, examine the characteristics of innovative people, define a set of guiding principles to enable innovation development, build an action plan road-map and define the roles and responsibilities for implementation.
• Define the go-to-market plan - understand ‘how to’ position your Innovation Hub competitively, identify key target markets, establish pricing and revenue model, theme and position your services, define the brand identity and communication strategy for the Hub, and go forthwith and win!

WHO IS IT SUITABLE FOR?

Senior managers of knowledge-based organisations that have responsibility for revenue growth, income generation and other commercial services.

TUITION

Full workshop materials, lunch and refreshments will be provided over the two days. Upon completion of the programme, participants will be eligible for the Certificate of Achievement in Innovation Hub Development.

FACULTY

Our Innovation Faculty brings together a unique blend of academics, innovation practitioners, entrepreneurs and specialists that share their knowledge and experience with you, thus optimising the value of your engagement.

LOCATION